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May 12, 2021

Defining your company by work, public perception, and in name

Defining your company by work, public perception, and in name

Mike waxes philosophical about defining your company through directing your efforts to get work you want to be doing, public perception, and business basics like your company name. It's the first in a three part series.


The Contracting Handbook podcast discusses the behind the scenes running of a small contracting company. Your host, Mike Knoche, has been successfully running his small contracting company for 16 years. Here he shares what worked for him, mistakes he made along the way, and his “aha” moments. It’s everything from starting up, working with employees, subcontractors, and client. He’ll get into proposals, contracts, marketing and much more. It won’t just be Mike’s perspective as he will talk to contractors from all over the US and the world because through his travels in the off season he’s come to see that contractors everywhere have similar business needs, struggles, and ideas in common. Contact Mike at info@thecontractinghandbook.com for questions, comments, or to be interviewed.

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